Renowned casino software provider Microgaming has recently announced that its award-winning casino content will now be live with 888 Casino which is arguably the world’s most popular online gaming entertainment and solutions providers. As stipulated in the partnership agreement between the two companies, 888 Casino is now able to expand upon its current casino offering and access some of the fan-favorite and award-winning games from Microgaming. These will include such branded titles as Game of Thrones and Jurassic World as well as hundreds of Casino in Bingo (CiB) side games.
In addition to the new selection of games that Microgaming players will have access to, they will also be able to be part of one of the largest online networks of progressive jackpots containing such games as Mega Moolah Isis and Mega Moolah – these have paid billions in jackpots winnings to date and they continue to pay large jackpots to lucky players frequently.
Staying at the Top
888 Casino has been a dominant force in the online gambling industry for more than two decades and in that period, it has been able to carve out a space for itself as a leading provider of innovative and world-class gaming solutions. The Gibraltar-based casino has is recognized across a number of regulated jurisdictions including Italy, Spain, and the United Kingdom where it is licensed to offer its gaming services. The product rollout of Microgaming’s content portfolio will kick off in the United Kingdom and it will be followed shortly by the other regulated markets starting with Sweden and Denmark.
“Microgaming has a proven track record in delivering high-quality gaming products; this deal will enable us to raise our position of offering the most engaging and interactive casino content alongside our existing portfolio of games,” Guy Cohen, the SVP Head of B2C at 888 Holdings noted.
Microgaming’s Quest to Strengthen Its Brand
In late March, Microgaming presented a new classy and brand-new take on the classic table game with roulette. The game was the first of a new suite of table games from Microgaming and was built exclusively for the company by Switch Studios. This brought the ultimate roulette experience to online audiences and was part of a larger strategy by the company to strengthen its brand across the globe.
John Coleman, the chief executive officer of Microgaming believes that the company’s strategic partnership with 888 Casino will go a long way in strengthening a brand name that is already proving to be a formidable force in the gambling industry. With the initial launch set to target the United Kingdom as well as other European jurisdictions, it is quite clear that Microgaming’s main intention is to get a stronger foothold in Europe.