After being for 10 ten years an independent entity, PKR decided to join Microgaming Poker Network. Microgaming Poker Network is the tenth-largest poker network worldwide. During the peak hours they receive over 1.500 players.
The conjunction with PKR will push Microgaming even further up the rankings, due to PKR’s average number of cash game players (200). However there were concerns regarding this collaboration, people were worried that joining Microgaming Poker Network could harm the community vibe PKR always had.
PKR is well known for its tight knit community and its 3D interface. Over the last 10 years, the site has been a meeting place for poker players all over Europe, thanks to annual satellites to the World Series of Poker and events like PKR Live.
At PKR players would show off their personalities using signature chip tricks and customizable 3D avatars and in that way they could socialize and form closer bonds with other players.
There was a concern that after becoming a member of the Microgaming Poker Network, the site would lose this community vibe, as the Network has a much bigger pool of players. At least, PKR assures that the 3D software will remain in place.
To ensure its stay in business PKR is certainly making some important changes. Last year, a lottery –style jackpot Sit & Go tournament was introduced with buy-ins of only $0.30.
PKR also decided to drop the PKR team pro concept. Because of that Dan O’Callagan and Eleanor Gudger were left without a site sponsor. The site will focus on different marketing methods, which are not public yet.
In November of last year, Chris Welch was named PKR’s new CEO. Before him, Neil Alexander was holding that position, but left after just two months. Welch was named CEO in an attempt to manage the site’s growth and regain equilibrium.
There is a trend of consolidation in the iGaming industry and PKR’s decision of joining an established network seems to be in line with. PKR’s decision is designed to make sure the site will survive the tough market conditions.
In that matter, the CEO, Chris Welch stated:
“PKR has survived (and sometimes thrived) for 10 years as a stand-alone poker room, but neither our staff, investors nor players are content with survival and we have ambitious plans.”