{"id":10092,"date":"2020-03-10T20:52:19","date_gmt":"2020-03-10T20:52:19","guid":{"rendered":"https:\/\/www.onlinepokeramerica.com\/news\/?p=10092"},"modified":"2020-03-10T20:54:30","modified_gmt":"2020-03-10T20:54:30","slug":"partypoker-vying-for-the-leader-spot-in-the-us-online-poker-market","status":"publish","type":"post","link":"https:\/\/www.onlinepokeramerica.com\/news\/partypoker-vying-for-the-leader-spot-in-the-us-online-poker-market\/","title":{"rendered":"Partypoker Vying For The Leader Spot In The US Online Poker Market"},"content":{"rendered":"\n<p><strong>Partypoker<\/strong> is one of the oldest poker rooms for American online\nplayers starting way back in <strong>2001<\/strong>,\nand since then started growing exponentially, just to elect to abandon the US\nduring its prime when it had almost conquered the market, due to the <strong>Unlawful Internet Gambling Enforcement Act\n\/UIGEA\/<\/strong>.<\/p>\n\n\n\n<p>The shareholders\u2019 decision not to\ncontinue US operations in 2006 turned out to be a winning one, as it later\nallowed partypoker to legally return to the opening <strong>New Jersey<\/strong> market, and be one of the first to do so. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MGM\/GVC Joint Venture Plan For\nPartypoker<\/h2>\n\n\n\n<p>Since its return in <strong>2013<\/strong>, Partypoker was acquired by <strong>GVC Holdings<\/strong> two years later and, after the latter <a href=\"https:\/\/gvc-plc.com\/newsrelease\/joint-venture-with-mgm-resorts-international-to-create-leading-sports-betting-and-interactive-gaming-platform-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">entered into a joint venture with<\/a> <strong>MGM Resorts<\/strong> to create a leading sports betting and interactive gaming platform in the US, <strong>Roar Digital<\/strong>, restoring the leading position <strong>pre-UIGEA<\/strong> for the online poker platform is high on the agenda list.<\/p>\n\n\n\n<p>The first step is the forthcoming\npartypoker launch on the latest <strong>GVC<\/strong>\ntechnology platform for New Jersey and will be followed by the addition of <strong>Pennsylvania<\/strong> where partypoker is\nexpected to go live within the next <strong>3<\/strong>\nmonths.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cParty was the biggest poker network in the US prior to UIGEA. We\u2019ve done some research and found there is some residual value in that brand to capitalize on. Our long-term plan is to be the poker market leader in the US.\u201d<\/p><cite>Adam Greenblatt, CEO, Roar Digital <\/cite><\/blockquote>\n\n\n\n<p>The <a href=\"https:\/\/www.onlinepokeramerica.com\/news\/wire-act-court-case-continues-online-poker-fate-remains-in-limbo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">2018 DOJ Wire Act enforcement<\/a> limits the liquidity for now, but the company relies on the expanding interstate market that started with the two-state compact between <strong>Delaware<\/strong> and <strong>Nevada<\/strong>, and later on added <strong>New Jersey<\/strong>, is now about to make another significant addition, <strong>Pennsylvania<\/strong>, the state where online poker market, based on the early numbers reported by the only operator there, <strong>PokerStars<\/strong>, will outperform <strong>New Jersey<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"overhaul-of-the-app\">Overhaul Of The App<\/h2>\n\n\n\n<p>In November, <strong>Roar Digital<\/strong> introduced an upgrade to the partypoker mobile\nexperience in <strong>New Jersey<\/strong>, implementing\nan entirely new portrait mode, a product that is currently undergoing tests\nwith the regulator, but company\u2019s CEO expects it to re-launch in the coming\nweeks.<\/p>\n\n\n\n<p>Additionally, Greenblatt\nreiterated that the MGM\/GVC joint venture does not see Nevada as a priority,\ndue to the opportunities presented by the launch of sports betting in other\nstates, and despite the joint company posted a 2019 loss of $32 million, its\nCEO expects Roar Digital product to be live in 11 states by the end of 2020.<\/p>\n\n\n\n<p>The task to restore its\nprominence <strong>partypoker<\/strong> faces will be huge,\nas the online poker industry has changed a lot, and it is likely that the\ncompany may not be able to rely on nostalgia from the people who have fond\nmemories dating back to the early and mid-2000\u2019s, with the latter being no\nlonger potential customers.<\/p>\n","protected":false},"excerpt":{"rendered":"Partypoker is one of the oldest poker rooms for American online players starting way back in 2001, and since then started growing exponentially, just to elect to abandon the US during its prime when it had almost conquered the market, due to the Unlawful Internet Gambling Enforcement Act \/UIGEA\/. The shareholders\u2019 decision not to continue [&hellip;]","protected":false},"author":4,"featured_media":10093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[758,317,381,757,579],"class_list":["post-10092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-joint-venture","tag-mgm","tag-partypoker","tag-roar-digital","tag-wire-act"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Partypoker Vying For The Leader Spot In The US Online Poker Market - Online Poker America News<\/title>\n<meta name=\"description\" content=\"Partypoker is looking back to the times when the poker room was the leader in the US, planning to restore its old popularity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onlinepokeramerica.com\/news\/partypoker-vying-for-the-leader-spot-in-the-us-online-poker-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partypoker Vying For The Leader Spot In The US Online Poker Market - 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